New users reach the dashboard in its zero state with no content and no clear action, so they are left guessing what to do next. Most stall here and drop before completing a single meaningful action.
Give the zero state a primary CTA and a sample project, so new users always see a clear next step.
The dashboard-to-first-action drop is the largest in the funnel, 64.5 points. Median 38s on the empty dashboard; 41% of sessions record zero clicks.
Reports concentrate in new-account sessions and span Intercom, NPS, and support, with no single channel skew.
The two that failed were blocked by the absence of a default action on load.
